The Shepherd Color Company

Technology

Energy Efficient and ‘Eco-friendly’ materials are huge and show no signs of slowing down. Infrared reflective or ‘cool’ products is one of the most talked about of these technologies and one of the most misunderstood. Many references in literature have equated 'cool products' with white products. Certainly white objects are good reflectors of the sun’s heat. However, offering ‘any color as long as it is white’ is not a viable design strategy. Arctic® Infrared-reflective pigments allow for the design of products that remain cool under the sun - without sacrificing color!

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